Our Product Analysis Service
Pencillus helps you on the process of analyzing how users and customers engage with a product or service fo your company. With a Product Analysis you will understand and answer questions related to customers’ behaviors when they interact with your products and services.
Product Analsysis, derivated from Data Analytics, provides you with concrete information to optimize conversions, grow retention, and maximize revenue. It also helps you to discover if you need some special software to get more accurate data.
It gives you access to not only customer data but also dashboards and reports for analyzing this information.
What you get of Product Analysis
Pencillus will help you to answer questions about your customers and how your product is performing, such as:.
- How is the customers’ behavior?
- How is the accurate performance of your products in the market?
- What are the characteristics of highly engaged users?
- What kind of actions you have to replicate and what avoid?
- How is the digital experience with the customer and your products?
- 80/20, “hook” products and star products.
What Is Included
A comprehensive list of key performance indicators for each variable that your company needs to know about your product and its customers behaviour. This allow you to display a measurable value of the progress of your company’s business goals. Examples are Conversion rate, New customer growth rate, Product growth rate, Products comparasion, more profitable products, Cost per acquisition among others more suitable to your company.
A product performance dashboard visualizes the KPIs related to your product’s growth or success. It also provides a visual way to track a subset of KPIs, A product analytics dashboard can help you understand how customers use your products and offer insights on how to improve them.
This is an analysis that allows you to segment your users and your products into groups with common characteristics. As an example, you can group a couple of products by the time of the day they are more sell, or group your users by actions they have taken since signing up within a specific time frame.
The Churn analysis shows you how many people, clients or potential clients, are sticking with or abandoning your product and helps you to find the ways to improve a critical high churn rate.