"Diario Síntesis" is a famous newspaper of Santa Fe, Argentina. A complete and coordinated paltform for three sites was built. In addition, apps for iOS and Android.
1. Case Study
The newspapers are in crisis around the world, now the paper is under threat so they needed to start a migration to the digital version but without forget the main business of the printed paper itself. We recommended to start with a new website, more interactive under a CMS and to microsite to sell some services and include more audience.
Business of the printed paper is running in coordination with the digital version. Two microsites are creating new business units as sell vertivcal market offers and other to prmote companies like a directory, for free and premium (paid) options. In 1 year, the readership has increased a 1000% and continuing with this trend.
Digital versions are compulsory for all medias business. This a prove of that experience. And Pencillus started to be "partership" of the client since its resposible of a well working of the infrastructure. The apps versions are enhanced all the time due the new habits of the readers.
CLIENT: DIARIO SINTESIS
DATE: 1TH OCTOBER, 2015
APPLE STORE: SEE THE APP HERE
iOS and Android versions are constanly under improvement due the high level of demand from the users.
Two microsites are ecommerce.